32M
Organic Awareness
10.9M
Paid Awareness
8.5K+
Engagement
Top KPIs
Case study
In this case study, I share how I approached the brief with both strategic and creative thinking, developed a clear concept, and supported its execution across production, video, merchandising, performance marketing, and OOH.
A Truckin' Awesome
360 campaign
Case study
In this case study, I share how I approached the brief with both strategic and creative thinking, developed a clear concept, and supported its execution across production, video, merchandising, performance marketing, and OOH.
Brief
360 marketing campaign to boost brand awareness among truckers and enhance visibility across digital platforms, laying the groundwork for scalable content. This includes physical activations in the UK and digital engagements in key European markets.
Top KPIs
32M
Social awareness
Social + Influencers
Measurement: Impressions
10.9M
Paid Awareness
Social + Performance
Measurement: Impressions
8.5K+
Engagement
Influencers + Podcast + OOH
Measurement: Link clicks
Teaming up with a production partner
With a small team of three, we developed the creative concept, designed the merchandising, OOH, and performance assets in-house. For the shoot, we partnered with a production agency — post-production was split between their team and ours, below some examples.
Highway visibility
We brought the campaign to life on UK highways through targeted OOH placements, ensuring consistency with the overall concept and visibility in key transit areas.
Performance is also important
We produced around 12 creative assets — both video and static — then adapted them into three formats and six languages to maximise relevance across markets. The assets were designed for BoFu performance campaigns, focused on driving conversion.
